Digital communications · Marketing · Public affairs
I’m Margarita Aguero, a bilingual communications and marketing strategist who turns complex ideas into clear, compelling stories that connect people, organizations, and communities.
ExploreI build thoughtful communication systems where creative storytelling, people-centered strategy, and public service meet.
Selected work
Brand identities, campaigns, digital content, and communications strategies developed across civic, cultural, education, and live entertainment organizations.
COMMUNICATIONS CHAIR · 2022—PRESENT
Brand identity · Advocacy communications · Community engagement
Leading organizational communications for a youth-led climate summit connecting environmental stewards across the U.S. Gulf South, Mexico, and Cuba.
Project gallery
I developed a flexible visual identity and carried it across summit programs, public education, community principles, and event coverage. The system keeps the organization recognizable while making room for each campaign to have its own energy.
Long-form editorial design translating multi-day schedules, speaker information, organizational context, and sponsor recognition into an approachable attendee resource.
2024 Summit ProgramJustice for the Gulf · View all 20 pages ↗
2025 Summit ProgramSolidarity Across the Gulf · View all 14 pages ↗
Campaign systems designed for clarity and consistency across educational carousels, recognition posts, and live community programming.
Branding · Campaigns · Digital content
Refreshing the museum’s visual storytelling through brand systems, event campaigns, bilingual visitor materials, and audience-first digital content.
Museum case study
I created a connected visual and communications system spanning institutional branding, signature events, bilingual visitor tools, fundraising, wayfinding, and social storytelling.
Identity SystemMuseum + event logos · View all 6 pages ↗
Geek GalaMonarch Madness mailer campaign · View all 4 pieces ↗
Clear, welcoming print and environmental design, including an English visitor brochure, bilingual English and Spanish scavenger-hunt maps, ticket designs, and on-site wayfinding.
Visitor TrifoldTwo-sided information design ↗
Bilingual MapsEnglish + Spanish visitor engagement ↗
Ticket DesignGuest + birthday passes ↗
Sea District WayfindingEntrance + parking billboards ↗
Fundraising campaign
Club Curious transformed traditional donation levels into five museum-inspired characters, making giving playful, memorable, and connected to the mission. Every contribution supported educational programs, exhibit enhancements, and hands-on experiences for Coastal Bend visitors.
Watch on Instagram ↗
Educational storytellingWatch on Instagram ↗
Community recognitionWatch on Instagram ↗
Humanizing the museum by introducing the people behind its collections, programs, and visitor experiences.
Visual identity · Student communications · Office leadership
Designing visual identities and clear communications while supporting military-connected students through benefits coordination, community programming, and the daily leadership of a student-facing office.
2024–2026 · Veterans Benefits Coordinator
Across my roles in Enrollment Management and the Office of Military & Veteran Services, I created visual identities for university departments and the Student Veterans Organization while managing day-to-day operations and helping military-affiliated students navigate benefits, resources, and campus life.
Designed the Enrollment Management and Military & Veteran Services co-brands and the Student Veterans Organization logo, creating distinct identities within TAMUCC’s established visual system.
Enrollment Management
Military & Veteran Services
Student Veterans OrganizationSelected e-blasts written for military-affiliated students, campus partners, and the broader Islander community.
Resources, benefits, and community for incoming student veterans.
Open full email ↓Welcome to TAMU-CC! Join Us for New Student Veterans Onboarding – August 21
Dear Islander Veteran,
We’re excited to welcome you to Texas A&M University–Corpus Christi! As part of your transition to campus life, we invite you to attend our New Student Veterans Onboarding Day, a special event designed to connect you with the resources, benefits, and community available to you as a student veteran.
Date: Thursday, August 21, 2025
Time: 11:00 AM – 12:30 PM
Location: University Center (UC) – Island Room 316
At this event, you’ll learn about:
Lunch will be provided!
When entering the TAMUCC campus from Island Blvd, you’ll find convenient parking nearby in the Jellyfish or Turtle Cove lots. Once you enter the University Center, building 29, you may take the elevator to the third floor where you will find Island Room 316. A flyer and campus map were also included to help students find the event.
We look forward to seeing you there and helping you make the most of your Islander experience!
Respectfully,
Margarita I. Aguero
Veterans Benefits Coordinator
Office of Military & Veteran Services
Honoring service through a meaningful campus tradition.
Open full email ↓Veterans Day Ceremony
Good morning, Islanders,
You’re invited to join us for our Veterans Day Ceremony on Tuesday, November 11, from 11:00 a.m. to 12:00 p.m. in the University Center – Anchor Ballroom.
This annual ceremony is one of our most meaningful campus traditions, bringing together our military-affiliated community and all Islanders to honor the service, dedication, and sacrifices of our nation’s veterans.
The program will feature a Veterans Memory Wall showcasing stories and memorabilia from alumni, faculty, staff, and students, as well as a keynote address from Jack Edward Esparza, Marine Corps Vietnam veteran, who will share his inspiring stories of service and leadership.
Want to be part of the Memory Wall? If you would like to have your photo or that of a loved one featured, please email it to vets@tamucc.edu or stop by the office in UC 204.
Following the ceremony, you’ll have the opportunity to connect with campus veterans and military-affiliated students and take part in a moment of community and reflection.
We hope you’ll join us in showing appreciation for those who have served.
Tuesday, November 11 | 11:00 a.m. – 12:00 p.m.
University Center – Anchor Ballroom
For questions or more information, contact the Office of Military & Veteran Services at vets@tamucc.edu.
Community participation paired with accessible support resources.
Open full email ↓Join Us for the 22 Push Up Challenge – September 22
Dear Islander Veterans and Military Dependents,
We invite you to participate in the Military & Veteran Suicide Awareness 22 Push Up Challenge on September 22 from 11:30 AM – 1:00 PM at the University Center East Lawn. This event is a powerful way to honor our service members and raise awareness about military and veteran suicide.
We encourage you to join us, bring your colleagues and friends, and take part in this meaningful challenge. Let’s come together as a community to support our veterans and raise awareness!
The Mobile Vet Center will also be on-site during the event to provide resources and support.
Please see the attached flyer and graphics for more information and help us invite others to join this special event.
Thank you, and we hope to see you there!
Very respectfully,
Margarita I. Aguero
Veterans Benefits Coordinator
Office of Military & Veteran Services
Connecting art, service, and the lasting impact of burn pit exposure.
Open full email ↓You’re Invited: Student Veteran Art Exhibition “Residue”
Good afternoon Military-Affiliated Islanders,
We are proud to share an upcoming event featuring one of our own, Ian Manseau, who will be presenting his solo thesis exhibition, Residue.
Residue is a large-scale ceramic installation that explores the long-term human cost of burn pit exposure during U.S. military operations. The work incorporates donated deployment uniforms from fellow service members, transformed through fire into ceramic vessels that carry both the physical and symbolic residue of military life and environmental exposure. This project is rooted in both collective experience and personal reality and aims to bring awareness to an issue affecting many veterans and their families.
Exhibition Details
Residue (Solo Thesis Exhibition)
Opening Reception: Thursday, March 5, 2026
5:00 PM – 7:00 PM
Weil Gallery, Texas A&M University-Corpus Christi
This work is deeply connected to the veteran and service member community, and we encourage you to attend and support a fellow student veteran. You may RSVP through the event website:
We hope to see you there.
Respectfully,
Margarita I. Aguero
Veterans Benefits Coordinator
Office of Military & Veteran Services
Meetings, community, and a stronger student support network.
Open full email ↓Catch Up with SVO This Spring Break! 🍀
Hello Military-Affiliated Islanders,
Spring break is here, and it’s a great time to connect with your fellow student veterans! The Student Veterans Organization has two exciting ways to catch up and get involved:
General Meeting – Today at 4:30 PM
Location: Veterans Lounge UC 201
Join us for our third general meeting of the semester! We’ll discuss organization business, announce upcoming events, and share veteran resources relevant to your success on campus.
St. Patrick’s Social – Tuesday, March 17 at 6:00 PM
Location: Islander Sandbar & Grill – University Center
Celebrate St. Patrick’s Day with SVO! Enjoy an evening of conversation, community, and holiday fun with your fellow student veterans.
About SVO
Our mission is to assist veterans in transitioning from military to civilian life by creating a social and professional support network. We focus on networking, leadership, community outreach, wellness, and raising awareness of veteran issues while building camaraderie among TAMU-CC student veterans.
Stay Connected
Follow us on social media at @student_vets_org to stay up to date with meetings, events, and veteran resources.
Don’t miss out! Connect, collaborate, and celebrate with SVO this spring break!
See you there,
High-volume, policy-driven work requiring accuracy, responsiveness, and sound judgment across student services and benefits administration.
Beyond communications
I managed the daily operations of a fast-paced student services office, balancing time-sensitive benefits, complex policies, competing priorities, and the immediate needs of military-affiliated students. The role required sound judgment, close attention to detail, and the ability to remain composed while turning complicated information into clear, actionable communication for students, university leaders, and external partners.
Digital strategy · Live events · Content systems
Leading fast-moving social strategy and content development for beloved Corpus Christi venues, restaurants, concerts, and community partnerships.
Mirador Marketing · Digital Media Manager
Managing distinct social voices across venues, restaurants, concerts, and an agency brand through short-form video, campaign content, community partnerships, and real-time event storytelling.
Fast-moving concert content designed to build anticipation, communicate clearly, and extend the energy of a live show beyond the venue.
Promotional storytelling across concerts, community fundraisers, artist features, giveaways, and audience information.
Lifestyle-led content that gives the location its own personality through atmosphere, seasonal moments, food and drink, and community-friendly storytelling.
Agency content balancing thought leadership, timely trends, team culture, and brand promotion.
About me
I’m a first-generation Latina, the daughter of Uruguayan and Mexican immigrants, and a proud Houston-area native now creating work along the Texas coast.
My background shapes how I approach every project: with curiosity, cultural awareness, and a belief that good communication should make information more accessible and communities more connected. I earned my B.A. in Communication with a minor in Marketing from Texas A&M University–Corpus Christi and completed my MBA with a 4.0 GPA, focusing on marketing, international relations, and nonprofit management.
I’m especially drawn to public affairs, civic engagement, and mission-driven work where strategy can help people better understand the institutions and issues that affect their lives.
Recognition
Corpus Christi Under 40 Honoree
Corpus Christi Creator of the Year
Interdivisional Collaboration Award
Cross-Collaborator of the Year
Experience
Mirador Marketing
Corpus Christi Museum of Science & History
Texas A&M University–Corpus Christi
Gulf of Mexico Youth Climate Summit
Texas
Let’s build something meaningful
